Jazim Baramy

Jazim is a market research and analytics professional with 8+ years of experience delivering insights across FMCG, retail, e-commerce, personal care, appliances and pharma industries.

He has worked extensively on brand tracking, campaign and communication evaluation, segmentation, pricing and portfolio optimization, shopper journey analysis, and category understanding studies. His expertise lies in converting complex data into strategic insights and actionable recommendations that enable brands to strengthen equity, sharpen positioning, and unlock growth.

Beyond research delivery, Jazim has contributed to mentoring and upskilling teams, ensuring high-quality outputs and building strong analytical capability within organizations. He is adept at leveraging advanced analytics tools and platforms, while also integrating new-age approaches such as Generative AI into research to enhance relevance and impact. With a strong combination of analytical rigor, client management, and innovation, Jazim has consistently helped businesses decode consumer behaviour and make informed strategic decisions in competitive markets.